PureColor's products have taken everyone in the industry by surprise.
We have been told time and again that we couldn't have the beauty and durability of oil-based stains in a safe, water-based finish. But we didn't listen, instead we listened to the customers who said they wanted it all. They told us they wanted a wood color that enhanced their wood projects. They said they wanted a product they could feel confident wouldn't be harmful to them or the environment. They just needed someone willing to stand up and do it right. We now have that technology.
Our product is the result of chemists who have the knowledge and skill to create what some are calling the ultimate wood stain. To oversimplify, we removed the hazardous chemicals making it safe for both your family and the environment. With PureColor you can rest assured you will have the beauty and durability of a traditional stain with the sustainability only a water-based stain can provide.
When we started out we were just looking for a way to make finishing your project safer for the environment, but after overcoming one seemingly unsurmountable obstacle after the next, we discovered that our stains benefited the customer in more ways than one. We had accomplished the ultimate task. A nontoxic, odorless stain that produces a rich, transparent and consistent color without harming you, your family or the environment. The end result: You do not have to give up safety, ease of use and environmental responsibility to attain a beautiful finish on your project.
If we changed the way stain is made, is it still called stain?