PureColor Inc. The Smartest Way to Stain Wood

As a tree grows, it absorbs water from the soil. This soil contains minerals along with nutrients. These minerals are taken up by the tree’s root system and deposited throughout its wood fibers.  After a tree is harvested and utilized in products where it is exposed to sunlight and oxygen, these minerals transition into naturally beautiful, rich colors. The sunlight and oxygen create an oxidative reaction that changes the way the minerals reflect light. Mother Nature produces this effect over many years, which is most often seen in old growth timber and antiques. PureColor accelerates this process in a matter of seconds through a patented yet simple mineral reaction.  Watch the video to learn more about the PureColor process.

PureColor mimics Mother Nature’s process using small size minerals which embed within the wood fibers. Through the use of an activator; a safe, non-toxic reaction instantly transitions and fuses the minerals permanently to the wood. It’s the variations in the selected mineral combinations and concentrations that produce the unique color. This mineral reaction enables desirable properties such as light fastness and consistent color, while at the same time bringing out the wood’s natural graining.